Sugary Treats Promoted To Parents As Nutritious On Children’s TV, Study Reveals.

Reuters (11/9, Rapaport) reports that a new study revealed that children’s television ads not only make sugary snacks and drinks look appealing to kids but also promote these products to parents as nutritious and family-friendly. Overall, the study showed that 42 percent of total airtime is dedicated to ads targeted at parents. The findings were published in Pediatrics.

        CNN (11/9, Storrs) reports that for the study, researchers analyzed “a database of all the TV advertisements for packaged foods and beverages in the United States between 2013 and 2014.” They specifically looked at advertisements for products on “Nickelodeon, Cartoon Network and other kids’ channels, and then looked for ads for these products that aired on other channels.” The analysis revealed that these ads often feature scenes of family togetherness with “parental figures and children playing, hugging or kissing.” HealthDay(11/9, Preidt) also reports the story.